On the top of Mount Lee, behind the iconic Hollywood sign.

WELCOME!  I’M COACH SAM PAGE

SAM PAGE SMALL BIO PICFor more than a decade, I’ve chosen to spend my career working as an independent fitness coach  in Hollywood because I have a real passion and a gift  for helping people unleash their inner athlete and change their lives.

Unlike textbook trainers, I believe health is more than just having 6 pack abs — or suffering an unrealistic diet.  TRUE HEALTH (our goal)  is a reflection of many balanced parts of an ever-changing ecosystem:  Yes, it’s maintaining a fit body, but it’s also creative expression, mental health, spiritual connectedness, sexual health, financial health, having a social life, living in a positive environment and working in a career in which you’re flourishing.  This forms the foundation of my whole coaching philosophy.

TRANSFORM YOUR BODY, TRANSFORM YOUR ENTIRE LIFE

It’s something I know about.   As a 13-year-old kid in Utah, I owned a candy store —and I ate a lot of the profits. I can joke about it now, but back then I was fat and intensely uncomfortable in my skin, which led to more isolation in my teenage years.  Here’s me at 13:

After graduating from university, I moved to LA to launch HERO Magazine. But here in LA, my physical insecurities  grew deeper, surrounded by so many “beautiful people,” I even resorted to the brutal procedure of liposuction at age 21!  leaving me with permanent physical damage and a mound of unnecessary debt.

FINALLY, I SAID “ENOUGH IS ENOUGH!”

I set out on a bold new course that changed my body, and my life.  I did the 575-mile California AIDSRide (San Francisco to Los Angeles), so my physicality could no longer be a question.

My body began to shift. And I started getting offers to model for some of the top male physique photographers in the country. After spending a few wild years as a male print and film model, I decided to  opened my flagship training studio inside the HPC in 2004.  Two more branded locations throughout LA followed in the years since—including Glendale and Downtown.

MENTORED BY FITNESS ICON JACK LALANNE

I am blessed and lucky to have been mentored by one of the greatest men ever in the fitness business, JACK LALANNE.  Great coaches inspire you to new levels of performance. They stretch your self-imposed limits of what you thought was possible. They communicate the end game, and inspired you to go for it.  That was Jack.  Before his death, he shared with me one of the keys to his  success:

“The MOST IMPORTANT person on this earth is YOU. What are YOU doing to help the most important person in this world: YOU? To live right, you have to exercise, have goals and challenges.”  —Jack LaLanne

Jack’s impact on me was enormous. In the years since,  I’ve had the privilege of working with some of the top producers, singers, songwriters and celebrities in the world.  But I feel just as blessed and lucky to have trained hundreds of regular people from every age and walk of life, who are determined to embark on a new adventure.

I WENT DIGITAL 8 YEARS BEFORE EQUINOX!

90 percent of personal  trainers do not track their clients’ workouts at all. And if they do, not in any meaningful way.  I went paperless in 2007, and never looked back.  My app “PocketSAM” takes your training to the next level.  You’ll have  graphs of your progress, whichi means we can cut through all the bullshit, with simple proof that you’re really advancing.   And when you finish training, PocketSAM is your tool for life,  empowering you to ask questions and get specific guidance about your training on your own schedule, where ever you are — and at an affordable price.

READY?

Don’t worry. Your current physical condition doesn’t matter very much—I’ve coached hundreds of people from every walk of life, in all physical conditions. What matters MOST is that you’re willing to dedicate yourself to a program unique for you.  I’ll ask for 110% of your total effort during our sessions together, consistency in your program & diet, and pushing yourself beyond your self-perceived limits. In return, I’ll provide you with motivation, education and personal fitness & lifestyle coaching to fuel your results.  I’ll help you understand your body and your own technique so you achieve results in less time.

and IT WON’T BE ABOUT MY BODY.
IT WILL BE ABOUT YOURS.

There are no “cookie cutter” workouts with me. You receive custom-designed programs made FOR you, and WITH you. My training is SAFE, RESULTS ORIENTED, CHALLENGING AND FUN!

Complete the form to request a personalized, LifeFit Assessment (or call 323.785.2300) 

BY U.S. FITNESS COACH SAM PAGE

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