“Pride goeth before the fall” may be the mantra soon plaguing the misguided marketing team behind Gatorade, launching this lame ad campaign trying to re-brand the time-honored sports beverage as “just G”.

Or is it just a big inside joke being played out on us consumers?

Don’t they know that club kids often mix the street drug GHB with Gatorade?  It’s a problem among bodybuilders too.  Just last week, in the Philadelphia suburb of Falls Township, a bodybuilder was accused of giving GHB-laced Gatorade to a co-worker at the gym where he worked:

[GHB] is often ingested by bodybuilders to calm down after a strenuous workout. Police say it is also used as a so-called date rape drug, because it puts users into a deep sleep.

Krueger, who worked in the sales department of the club and was not a bodybuilder, did not use the drug, prosecutors said. Schwendiman allegedly offered Krueger a sip of GHB-laced Gatorade while the two men were at work but did not tell him what it was. A witness told the grand jury that Schwendiman told the victim “trust me, you’ll like it.”

Several hours later, prosecutors said, Schwendiman dropped Krueger off at a hospital emergency room, where he was pronounced dead. When questioned by the grand jury, Schwendiman allegedly denied using GHB and giving it to Krueger.

All these bad associations, plus this lame re-branding? I for one ain’t drinking the Gatorade any more. Besides, there’s newer (and more efficient) electrolyte replacement technology, such as Enlyten’s SportStrips. When placed between your cheek and gums, these tiny strips (which look like breath strips) deliver electrolytes through buccal absorption.